By Susan Sweeney CA

ISBN-10: 1931644217

ISBN-13: 9781931644211

ISBN-10: 1931644357

ISBN-13: 9781931644358

Increasing the possibilities of a website's luck via boosting its skill to attract surfers to forestall on the website, take in what it deals, and go back at a later date, this consultant presents templates, checklists, and forms—as good as confirmed recommendations equivalent to utilizing electronic mail, hyperlinks, and on-line advertising—to elevate the variety of preliminary clients and repeat viewers to an internet site. helpful to marketers, small enterprise vendors, company advertising and marketing managers, and specialists looking information to make their site winning, this source is a vital software for these attempting to maximize their net merchandising potential.

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Extra info for 101 Ways to Promote Your Web Site : Filled with Proven Internet Marketing Tips, Tools, Techniques, and Resources to Increase Your Web Site Traffic

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Products and Services It is important to define the products and services you want to promote on-line. Sometimes the products and services you offer off-line in your physical store are the same as in your online store, but quite often there are differences. Business owners who have a bricks-and-mortar location sometimes assume that their online storefront is an extension of their offline storefront and that they will provide exactly the same products and services online as offline. In some cases, fewer products are offered on-line than in the physical store.

Your main target market might be your potential customer, but other target markets might include existing customers, or the media, or those who influence the buying decision for your potential customers, associates, or affiliates. When you look at—really look at—potential customers versus existing customers, you realize that what these two groups want and need from your Web site are probably different. Someone who is an existing customer knows your company. Your products, your business practices, and the like are not a priority for them on your site.

12 101 Ways To Promote Your Web Site what appeals to your target market. 1). If you market financial services, your Web site requires a more professional approach. 2). As this example demonstrates, the content and tone of your site must be tailored to your target market. After all, this is the best way to attract the attention of the people who are interested in purchasing your product or service. Another aspect to consider when designing your Web site is your target market’s propensity to utilize the latest technologies and the configuration they are likely to be using.

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101 Ways to Promote Your Web Site : Filled with Proven Internet Marketing Tips, Tools, Techniques, and Resources to Increase Your Web Site Traffic by Susan Sweeney CA

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