ISBN-10: 1569246076

ISBN-13: 9781569246078

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Sample text

These double and triple whammies should raise red flags and should usually (usually, I say, as there are always exceptions) be shortened. Write colloquially whenever you can. Colloquial means conversational, not slang, as some people believe. The way you and I would talk if we were sitting together having dinner or speaking on the phone, that's colloquial style. The qualities which characterize this important genre are as follows: 1. Common use of clipped words (cop, phone, TV); idioms (come hell or high water, down-and-dirty); and simplified grammar.

Use parallelism when you wish to create emphasis and rhythm. " The aesthetic part of the human psyche is almost magically affected by rhythm, repetition, equilibrium, and the unity of balanced parts. Indeed, the power and persuasive impact which many political and commercial slogans produce is due to their use of parallel construction. Witness: "Had enough? " 37 A MANUAL OF WRITER'S TRICKS ". . " Parallelism allows writers to state their ideas rapidly, intensely, economically. It adds a pleasant strength and meter to prose.

She writes: In the past several decades American auto production has surrendered 37% of its variant market share to the Japanese. Fluctuations occur, of course, but the major thrust has been towards a percentage drop each year since 1970. Job absenteeism at the Ford and Chevrolet plant, meanwhile, has mushroomed by over 5 percent per annum. This is a particularly ominous sign because, as you know, absenteeism in Japan is an almost unknown phenomenon. ' The research company of Manning and Jones predicts that, given the present decline in sales, by the year 2000 the American auto industry will control less than 10% of the world's automotive business.

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